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While the active search volume is high, the level of active users on the platform also gives . Capability model and learning improvement of B-side product managers The first challenge faced by B-side product managers is how to correctly analyze and diagnose business problems. This is also the most difficult part. Product design knowledge is basically not helpful for this part of the work. If you want to do a good job in business analysis and diagnosis, you must have a solid... View details> According to the active user trend report of the Qiangua Xiaohongshu platform, the age group of users is mainly - years old. Among the million monthly active users in , % will be users born in the s, and users in first- and
second-tier cities will account for %. %. At the same time, this report also divides Malaysia Phone Number Data the people on the platform into six major groups: Generation Z, cutting-edge white-collar workers, urban hipsters, single aristocrats, exquisite mothers and hedonistic people. This also means that “young”, “public” and “diversified” are the main user portraits of Xiaohongshu at present. It is precisely the difference in users that sets Xiaohongshu apart from other major companies that have also entered local life, such as Dianping and Douyin. “The grass-growing content spontaneously shared by a large number of users on the platform is enough to attract other users due to its authenticity and credibility, thus playing an important role in consumer decision-
making. At the same time, Xiaohongshu is different from Douyin and Meituan. The point is that users on Xiaohongshu not only pursue quality but also have requirements for cost-effectiveness," said an e-commerce practitioner. Obviously, while Zhuancao Notes has given users a foundation for trust and stickiness in Xiaohongshu, "nearby" has further allowed Xiaohongshu to enter the door of local life. It can be seen from public information that in recent years, Xiaohongshu has further developed rapidly in the local life track through the combination of expert store visits and in-store group purchases.
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發表於 17:52:35