his will avoid any conceptual conflict between secondary

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Brands. 3. It gives more value to brands A brand can pass the authority it has to its secondary brands, just as the secondary brands with more value can also transmit it to the others. 4. Collaborate with business growth When the company decides to create a new brand, it is already born with greater support, giving consumers more confidence . 5. Prevents possible conceptual conflicts between brands When creating a brand architecture, it will have the

business values , allowing the construction of Fax Lists coherent strategies. T brands. 6. Facilitates cross-selling A consumer satisfied with a brand is more likely to consume other products or services from the same group. For this reason, brand architecture facilitates cross-selling , optimizing business. Brand architecture is important because it allows you to organize and unify all products, services or secondary brands to




facilitate their management. ADVERTISEMENT Using it, the brand portfolio is structured in a coherent manner and, in this way, confusing the public is avoided. What are the types of brand architecture? There are 4 types or models of brand architecture. Your choice will basically depend on the characteristics of the products or services, the resources available and the strategic objectives of the organization. 1. Monolithic model The monolithic model, also known as Brand of the House, is one that is based on the main brand. This model uses a single brand, both at the corporate and commercial level, for all its products, services or sub-brands. As an