These may be additional amenities such as a helpful

favosok627@opre

Concierge or tour guides available to hotel guests. 5- Potential product The potential product includes all the enhancements and improvements that the product may experience in the future. This means that in order to continue to surprise and delight customers, the product must be constantly improved. In the hotel example, this might mean gifts, chocolates or luxury bathroom products that will make the customer happy and choose that product over others in the future. The greatest advantage of Kotler's five product levels model is that it enables an organization to determine how it will meet customer needs and wants, in order to helce.


Product levels What is the benefit of studying product levels? The Kotler model helps salespeople recognize what customers need and want so they can adapt products to satisfy those customers. This allows them to better advertise and modify their products to phone number database attract customers in different categories. The changes a company makes to improve its sales processes can help it maximize its profits and, in turn, achieve success as a company. For example, a company that sells eyeglasses might use the Kotler model to develop a generic, enhanced version of its product to better meet demand at those levels. How can the product be classified?

   


Products can be classified on the basis of durability and endurance, on the basis of consumer shopping habits and a few others. It can also be classified according to the type of consumers who use them, as there are consumer products and industrial products, and consumer products are those products that the final customer buys for consumption, and they are four types: convenience goods, shopping goods, specialized goods, and unwanted goods. Whereas industrial products are purchased by commercial companies for further processing or for use in running a business. The distinction between a consumer and an industrial product is based on the purpose for which the product was purchased. Like the kitchen chimney that a consumer buys is a consumer product but the kitchen chimney that a hotel buys is an industrial product.