The only way to use social interactions

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Starting today we are going to make a deal: don't do it again! I'll tell you why. A good Key Performance Indicator is one that shows you how your objective is bringing you more business or more business opportunities for your company. A "like" alone is not an accurate way to analyze that. The only way to use social interactions as KPIs is by relating them to other factors. For example, how many customers who came from Facebook commented on your post How many "liked" These correlations can bring interesting data, but a social interaction alone does not. My advice here is that you focus on what really matters and what is clearest to be measured and accompanied.

The types of KPIs you can use  As you can imagine, there are an Bahamas WhatsApp Number infinite number of indicators that can be important for your strategy and for your boss, if applicable. But many of them only make sense if they are based on data, or day-to-day evidence. That is why you can use different types of indicators according to the interests of whoever is analyzing the results. To make it easier, we are going to divide them into three categories: primary, secondary and practical . Without further ado, let's get to what interests us: Primary KPIs These are the Key Performance Indicators that your managers and C-Levels want to see.





They are the main ones for your objective and indicate that you are helping the company make more money , it's that simple. Analyzing Inbound Marketing and Digital Marketing strategies , most of them will have one of these options as their primary KPI: Leads; Traffic; Acquisition cost per lead; Conversion rate; Total income; Purchase income. When showing the results to your superiors, always remind them of the main objective. Secondary KPIs  If you have managers andor superiors, they follow the development the strategy and results more closely.