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Let's see what the main opportunities and possible advantages related to metaverse marketing are. Create fully immersive virtual places Using AR Augmented Reality and VR Virtual Reality technologies, brands can create immersive places from scratch and offer users unique sensory experiences. As has already happened with brands such as Gucci and Coca-Cola, it is possible to take advantage of already consolidated metaverses to reach the public in an innovative way, telling their values and advertising new products. In this regard, the case of the Maison Gucci is particularly representative, which at the same time as the presentation of the Gucci Garden Archetypes in Florence, decided to recreate the experience in the metaverse by relying on Roblox.
The Florentine exhibition, starting from the concept of the archetype, built a multimedia space in which to explore the uniqueness of the different Gucci campaigns, underlining the spirit of inclusiveness supported by the current creative director. Similarly, the Gucci Garden seo expater bangladesh ltd experience on Roblox featured a series of themed rooms that visitors could immerse themselves in, sharing the inspiration they gathered along the way with their friends. Once Roblox users entered the Gucci Garden experience, they got rid of their avatar and became naked mannequins, without age or gender identity. In this way, going through the different rooms, they were free to absorb the elements they desired and emerge as unique and unrepeatable creations.
Summing up, what are the advantages that the fashion house has presumably gained from this metaverse marketing operation? Increase brand visibility by adding a potentially unlimited number of participants to the physical exhibition visitors Convey the company's values by making the public an active part of the story Strengthen the brand image among the target audience, going beyond the logic of the product and placing emphasis on the emotional and experiential factor Consolidate the bond of loyalty with the public of customers or simple fans of the brand through sharing an event, strengthening the sense of belonging to the community.
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